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The BrainPal Report: 5 Years of Neuromarketing Work & Research in One Program

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  1. Introduction

    What You'll Get Out of This Course
  2. Why I Made This Course
  3. Course Resources
  4. Step 1: Understand and Align with How The Brain Works
    How to Succeed Using This Course
  5. Introduction to This Section (0:32)
  6. Structure and Function of the Nervous System
    4 Topics
  7. Step 2: Speak the Brain’s Language
    Marketing to the Intuitive Mind: A Brief Introduction (3:13)
  8. Introduction to This Lesson (1:19)
  9. Marketing to the Intuitive Mind
    5 Topics
  10. Models of Neuromarketing
    14 Topics
  11. Step 3: Use an Integrated Neuromarketing Model
    Introduction to the Integrated Neuromarketing Model (4:21)
  12. The Iceberg Model
    8 Topics
  13. The NEURON Model
    6 Topics
  14. Wrapping Up This Lesson
  15. Proprietary ChatGPT Prompts for Neuromarketing
    ChatGPT Prompts for Neuromarketing Success
    4 Topics
  16. Power #1: Neurodesign [Coming 2024]
    Principles of Neurodesign
    13 Topics
  17. Power #2: Useful Models from Psychology [Coming 2024]
    Cognitive Ease & Cognitive Strain
  18. The Goal Gradient Effect
  19. Evaluative Conditioning
  20. The Six Minds of Experience
  21. The COM-B Model for Behavior Change
  22. Power #3: Neurobranding [Coming 2024]
    Hebb's Law & Branding
  23. Operating Principles to Build a Brain First Brand
  24. Operating Principles to Build a Brain First Brand Part II
  25. Applied Neuromarketing: Social Media [Coming 2024]
    What Neuroscience Can Tell Us About Social Media
  26. Power #4: Neuropsychology Based Storytelling [Coming 2024]
    Introduction to the Storytelling Framework
  27. Power #5: The Neuroscience of Demand Generation [Coming 2024]
    Reiss' 16 Desires
  28. Braeutigam & Kenning's 2 Motivators & 10 Sub-Motivators
  29. Wants, Likes, Needs, and Goals
  30. Neuromarketing Science & Business Association Conference Summary Reviews [Coming 2024]
    Neuromarketing World Forum 2016
  31. Neuromarketing World Forum 2017
  32. Neuromarketing World Forum 2018
  33. 2018 Shopper Brain Conference
  34. Neuromarketing World Forum 2019
  35. Neuromarketing World Forum 2022
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