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The Neuromarketing Transformation Bootcamp

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  1. Introduction

    What You'll Get Out of This Course
  2. Why I Made This Course
  3. Course Resources
  4. Step 1: Understand and Align with How The Brain Works
    How to Succeed Using This Course
  5. Introduction to This Section (0:32)
  6. Structure and Function of the Nervous System
    4 Topics
  7. Step 2: Speak the Brain’s Language
    Marketing to the Intuitive Mind: A Brief Introduction (3:13)
  8. Introduction to This Lesson (1:19)
  9. Marketing to the Intuitive Mind
    5 Topics
  10. Models of Neuromarketing
    14 Topics
  11. Step 3: Use an Integrated Neuromarketing Model
    Introduction to the Integrated Neuromarketing Model (4:21)
  12. The Iceberg Model
    8 Topics
  13. The NEURON Model
    6 Topics
  14. Wrapping Up This Lesson
  15. Proprietary ChatGPT Prompts for Neuromarketing
    ChatGPT Prompts for Neuromarketing Success
    4 Topics
  16. Power #1: Neurodesign [Coming November 2023]
    Principles of Neurodesign
    13 Topics
  17. Power #2: Useful Models from Psychology [Coming December 2023]
    Cognitive Ease & Cognitive Strain
  18. The Goal Gradient Effect
  19. Evaluative Conditioning
  20. The Six Minds of Experience
  21. The COM-B Model for Behavior Change
  22. Power #3: Neurobranding [Coming Jan 2024]
    Hebb's Law & Branding
  23. Operating Principles to Build a Brain First Brand
  24. Operating Principles to Build a Brain First Brand Part II
  25. Applied Neuromarketing: Social Media [Coming 2024]
    What Neuroscience Can Tell Us About Social Media
  26. Power #4: Neuropsychology Based Storytelling [Coming 2024]
    Introduction to the Storytelling Framework
  27. Power #5: The Neuroscience of Demand Generation [Coming 2024]
    Reiss' 16 Desires
  28. Braeutigam & Kenning's 2 Motivators & 10 Sub-Motivators
  29. Wants, Likes, Needs, and Goals
  30. Neuromarketing Science & Business Association Conference Summary Reviews [Coming 2024]
    Neuromarketing World Forum 2016
  31. Neuromarketing World Forum 2017
  32. Neuromarketing World Forum 2018
  33. 2018 Shopper Brain Conference
  34. Neuromarketing World Forum 2019
  35. Neuromarketing World Forum 2022
Lesson 9, Topic 4
In Progress

Marketing to the Intuitive Mind Part 4 (9:41)

thebrainpal November 23, 2022
Lesson Progress
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In an example of small emotional rewards, I mentioned that the GoDaddy ads from the early 2000s were a good example. I mentioned what they did, but I did not mention just how effective they were. As someone who’s been in web development for nearly 3 years now, almost all of the people that come to me with a domain bought their domain from GoDaddy. Almost everyone I know who is older than 30 bought their domain from GoDaddy. This is just my experience, of course, but I think it acts as an example of just how effective GoDaddy ads were. They’re basically one of the first websites most people think about when they think about purchasing a domain.

Here’s a link to Cialdini’s book on persuasion. This is currently considered one of the foundational books on the psychology of persuasion. I recommend this edition, which came out in 2021.

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