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Introduction
What You'll Get Out of This Course - Why I Made This Course
- Course Resources
- Step 1: Understand and Align with How The Brain WorksHow to Succeed Using This Course
- Introduction to This Section (0:32)
- Structure and Function of the Nervous System7 Topics
- "Your Brain Is Not an Onion with a Tiny Reptile Inside" - Cesario et. al (Short Read)
- Step 2: Speak the Brain’s LanguageMarketing to the Intuitive Mind: A Brief Introduction (3:13)
- Introduction to This Lesson (1:19)
- Marketing to the Intuitive Mind5 Topics
- Models of Neuromarketing14 Topics
- Step 3: Use an Integrated Neuromarketing ModelIntroduction to the Integrated Neuromarketing Model (4:21)
- The Iceberg Model8 Topics
- The NEURON Model6 Topics
- Wrapping Up This Lesson4 Topics
- Proprietary LLM Prompts for Neuromarketing (Use w/ ChatGPT, Gemini, Claude, etc.)LLM Prompts for Neuromarketing Success5 Topics
- Power #1: Neurodesign [Coming Q4 2024]Principles of Neurodesign13 Topics
- Power #2: Useful Models from Psychology [Coming Q4 2024]Cognitive Ease & Cognitive Strain
- The Goal Gradient Effect
- Evaluative Conditioning
- The Six Minds of Experience
- The COM-B Model for Behavior Change
- Power #3: Neurobranding [Coming Q4 2024]Hebb's Law & Branding
- Operating Principles to Build a Brain First Brand
- Operating Principles to Build a Brain First Brand Part II
- Power #4: Neuropsychology Based Storytelling [Coming Q4 2024]The Neuropsychology Based Storytelling Framework
- Power #5: The Neuroscience of Demand Generation [Coming Q4 2024]Wants, Likes, Needs, and Goals
- Creating Hot Cognitions
- Reiss' 16 Desires
- Braeutigam & Kenning's 2 Motivators & 10 Sub-Motivators
Lesson 10, Topic 2
In Progress
Marketing to the Intuitive Mind Part 2 (4:54)
thebrainpal November 23, 2022
Lesson Progress
0% Complete
Some notes:
Examples of good TikTok accounts that use Low Attention Marketing with “highly rewarding” content as a strategy:
These are examples of how marketing doesn’t have to be boring for you to make, or boring for your audience to consume. Marketing can be fun, and by and large it’s often going to benefit both you and your audience to make it fun!
Some good examples of Apple Product Placement:
- Business Insider: 12 Excellent Examples Of How Apple Product Placements Rule Hollywood
- iGeeks Blog: Apple’s Product Placement Strategy
I said “Tv and movie shows” around 4:20. Obviously, I meant to say “Movie and tv shows.” 🙂
Check out some of the William Painter ads here:
- Your Face Is Your Money Maker…Spring 2019 Commercial
- If You or Someone You Love Has a Face…Fall 2019 Commercial
In the William Painter part of the video, I said “They’re some of the funniest YouTube ads I ran.” I meant to say “Funniest YouTube ads I’ve seen.”