BrainPal: Neuromarketing Consulting & Training
BrainPal: Neuromarketing Consulting & Training
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Neuromarketing Transformation: 5 Years of Neuromarketing Work & Research in One Program

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  1. Introduction

    What You'll Get Out of This Course
  2. Why I Made This Course
  3. Course Resources
  4. Step 1: Understand and Align with How The Brain Works
    How to Succeed Using This Course
  5. Introduction to This Section (0:32)
  6. Structure and Function of the Nervous System
    7 Topics
  7. "Your Brain Is Not an Onion with a Tiny Reptile Inside" - Cesario et. al (Short Read)
  8. Step 2: Speak the Brain’s Language
    Marketing to the Intuitive Mind: A Brief Introduction (3:13)
  9. Introduction to This Lesson (1:19)
  10. Marketing to the Intuitive Mind
    5 Topics
    1. Marketing to The Intuitive Mind Part 1 (3:36)
    2. Marketing to the Intuitive Mind Part 2 (4:54)
    3. Marketing to the Intuitive Mind Part 3 (3:38)
    4. Marketing to the Intuitive Mind Part 4 (9:41)
    5. Marketing to the Intuitive Mind Part 5 (4:08)
  11. Models of Neuromarketing
    14 Topics
  12. Step 3: Use an Integrated Neuromarketing Model
    Introduction to the Integrated Neuromarketing Model (4:21)
  13. The Iceberg Model
    8 Topics
  14. The NEURON Model
    6 Topics
  15. Wrapping Up This Lesson
    4 Topics
  16. Proprietary LLM Prompts for Neuromarketing (Use w/ ChatGPT, Gemini, Claude, etc.)
    LLM Prompts for Neuromarketing Success
    5 Topics
  17. Power #1: Neurodesign [Coming Q2 2024]
    Principles of Neurodesign
    13 Topics
  18. Power #2: Useful Models from Psychology [Coming 2024]
    Cognitive Ease & Cognitive Strain
  19. The Goal Gradient Effect
  20. Evaluative Conditioning
  21. The Six Minds of Experience
  22. The COM-B Model for Behavior Change
  23. Power #3: Neurobranding [Coming 2024]
    Hebb's Law & Branding
  24. Operating Principles to Build a Brain First Brand
  25. Operating Principles to Build a Brain First Brand Part II
  26. Applied Neuromarketing: Social Media [Coming 2024]
    What Neuroscience Can Tell Us About Social Media
  27. Power #4: Neuropsychology Based Storytelling [Coming 2024]
    Introduction to the Storytelling Framework
  28. Power #5: The Neuroscience of Demand Generation [Coming 2024]
    Wants, Likes, Needs, and Goals
  29. Creating Hot Cognitions
  30. Reiss' 16 Desires
  31. Braeutigam & Kenning's 2 Motivators & 10 Sub-Motivators
  32. Neuromarketing Science & Business Association Conference Summary Reviews [Coming 2024]
    Neuromarketing World Forum 2016
  33. Neuromarketing World Forum 2017
  34. Neuromarketing World Forum 2018
  35. 2018 Shopper Brain Conference
  36. Neuromarketing World Forum 2019
  37. Neuromarketing World Forum 2022

Participants 19

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In this lesson, you’ll learn the 5 main principles to know about marketing to the intuitive mind.

Lesson Content
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