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Introduction
What You'll Get Out of This Course - Why I Made This Course
- Course Resources
- Step 1: Understand and Align with How The Brain WorksHow to Succeed Using This Course
- Introduction to This Section (0:32)
- Structure and Function of the Nervous System7 Topics
- "Your Brain Is Not an Onion with a Tiny Reptile Inside" - Cesario et. al (Short Read)
- Step 2: Speak the Brain’s LanguageMarketing to the Intuitive Mind: A Brief Introduction (3:13)
- Introduction to This Lesson (1:19)
- Marketing to the Intuitive Mind5 Topics
- Models of Neuromarketing14 Topics
- Step 3: Use an Integrated Neuromarketing ModelIntroduction to the Integrated Neuromarketing Model (4:21)
- The Iceberg Model8 Topics
- The NEURON Model6 Topics
- Wrapping Up This Lesson4 Topics
- Proprietary LLM Prompts for Neuromarketing (Use w/ ChatGPT, Gemini, Claude, etc.)LLM Prompts for Neuromarketing Success5 Topics
- Power #1: Neurodesign [Coming Q4 2024]Principles of Neurodesign13 Topics
- Power #2: Useful Models from Psychology [Coming Q4 2024]Cognitive Ease & Cognitive Strain
- The Goal Gradient Effect
- Evaluative Conditioning
- The Six Minds of Experience
- The COM-B Model for Behavior Change
- Power #3: Neurobranding [Coming Q4 2024]Hebb's Law & Branding
- Operating Principles to Build a Brain First Brand
- Operating Principles to Build a Brain First Brand Part II
- Power #4: Neuropsychology Based Storytelling [Coming Q4 2024]The Neuropsychology Based Storytelling Framework
- Power #5: The Neuroscience of Demand Generation [Coming Q4 2024]Wants, Likes, Needs, and Goals
- Creating Hot Cognitions
- Reiss' 16 Desires
- Braeutigam & Kenning's 2 Motivators & 10 Sub-Motivators
In this lesson, you’ll learn the 5 main principles to know about marketing to the intuitive mind.