Recommended Books & Courses

Books

Introductory Neuroscience Books:

• Behave: The Biology of Humans at Our Best and Worst
• Biology and Human Behavior: The Neurological Origins of Individuality, 2nd Edition
• Cognitive Neuroscience: A Very Short Introduction
• For neuroanatomy and helpful graphics: The Human Brain Book
• For a simple read that also covers the relationships between neuroscience and psychology: Brains Explained

Advanced Neuroscience Books

• Cognitive Neuroscience: The Biology of the Mind by Gazzaniga
• Principles of Neural Science by Kandel

Both of the above books are used in introductory and advanced neuroscience classes in universities. 

Courses

Adding more courses to this list soon.

My Course:

The Neuromarketing Transformation Course – In this course, I summarize everything you need to know about neuromarketing. I spent the better part of 3 years and thousands of dollars learning about neuromarketing. You get to learn  everything  I’ve learned about neuromarketing in just once course. You’ll learn how to use neuroscience to improve your persuasion, social media, create attention grabbing hooks, improving your designs, and tell great stories. Click here to see the course outline and add the power of neuromarketing to your toolbelt.

Coursera:

• U Chicago: Neurobiology

•  Peking U: Advanced Neurobiology 1

• Peking U: Advanced Neurobiology 2

EDx:

• HarvardX: Fundamentals of Neuroscience

• University of Cambridge: The Neuropsychology of Decision Making

YouTube:

• Stanford University Neuroscience Lectures

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