Notes on the Neuropsychology of Desire & Motivation
The following are 2 notable works on the neuropsychology of desire. The first is Reiss’ 16 Desires, which are 16 main desires he found in his research. He also covers the psychological and biological functions at play when it comes to each desire. The second work details two classes of motives covered in the textbook An Integrated Guide to Consumer Neuroscience . The authors cover the main, highly validated motives covered in the past several decades of neuropsychology and consumer neuroscience research.
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